Apple (AAPL) is expected to release its 2022 iPhone models in September. The smartphones are expected to feature major camera upgrades as Apple tries to generate more interest in its flagship.
The recently concluded WWDC event offered a preview of the product upgrades Apple plans to release in the future. For example, the company unveiled iOS 16, which will enable several new features for the iPhone. Although it continues to face regulatory pressures, even to the point of having to concede to third-party payment processors for dating apps in the App Store, Apple continues to innovate in its most important product category, the Iphone.
Camera upgrades could boost Apple’s stock
iPhone 14 models will feature the biggest front-facing camera upgrade in years, according to a 9to5Mac report quoting respected Apple product analyst Ming-Chi Kuo. For example, the devices are expected to feature a six-piece lens in the front camera instead of the five-piece lens used by Apple in existing models.
Additionally, the front camera of the 2022 models would have an autofocus feature instead of the current fixed-focus camera. The autofocus feature should result in better quality photos and videos.
The iPhone 14 series is expected to feature front camera improvements. However, the more expensive Pro variants are expected to come with additional camera upgrades. For example, Apple reportedly upgraded the rear camera on the iPhone 14 Pro models to a 48-megapixel sensor while retaining the 12-megapixel sensor in the entry-level models.
According to the report, Apple appealed to Sony (SONY), LG Innotek, Genius, Largan, Alps and Luxshare to provide its camera components for iPhone 14 models.
These improvements could help the stock reach new heights once the iPhone 14 model launches.
The Taking of Wall Street
On June 9, KeyBanc analyst Brandon Nispel maintained a buy rating on Apple stock with a price target of $191, implying 39% upside potential.
The consensus among analysts is a strong buy based on 21 buys and six holds. The average Apple price target of $187.22 implies upside potential of 36.5% from current levels. The shares are down 24% since the start of the year.
Key takeaway for investors
The iPhone business is Apple’s biggest source of revenue. As Apple operates in a highly competitive smartphone market, feature enhancements such as supposed camera upgrades that make the iPhone more attractive in the market could help it at least defend its market share.
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